Concept for a new identity system, completed post-internship at SleepScore Labs.

SleepScore Labs was created in 2016 as a joint venture between ResMed, Dr. Oz, and Pegasus Capital Advisors to accurately measure sleep, while connecting consumers to solutions that have been reviewed and curated by some of the world’s top sleep experts.

The aim of this brand update was to position SleepScore Labs as the leader in sleep tracking and the bridge to an ecosystem of validated sleep solutions. The result is a refined and confident identity system that highlights the brand’s data and design-driven approach to solving a complex health issue. 


business card



Type Specimen

Logo reveal

phone mockup

phone mockup

web mockup

web flat

branding materials


business cards

icon set

digital ad

icon animation