The Bilding is a shared workspace for creative professionals and entrepreneurs in Encinitas, CA. It is differentiated by its relaxed beachside location and wide stand-up desks that support creativity, productivity and collaboration.
For the identity system, I focused on merging two of The Bilding’s defining qualities: the rustic wooden exterior, and the spacious/modern interior. To achieve this, a color palette of woodsy tones, light neutrals and accents of navy/orange was chosen. Simplicity and liberal use of negative space was also stressed, in order to match the interior design aesthetic.
Video Stills: Club Sullivan
Identity: Alex Nogle