Crema is a cycling apparel concept that merges functional garments with streetwear. As a new generation of riders have found a love for cycling, there are opportunities to bring modern design sensibilities to traditional cycling wear. 

The brand utilizes a soft color palette with pops of contrast and color. This aesthetic is carried throughout the clothing line, which embodies the spirit of Los Angeles — a modern city with grit and attention-grabbing visuals.

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